From Ivory to Glass Tower

In recent years, we have seen an explosion of social-media activity within academia. In some ways, that isn’t a surprise. Given that students led the way in social media becoming a ubiquitous part of everyday life, colleges and universities would naturally see Facebook, Twitter, and the like as an important part of recruitment and engagement, resulting in their widespread use in student affairs and communications. More surprising, perhaps, is how faculty have taken to social media — both to talk among themselves and to engage with wider publics beyond the academy.

What does all of that activity mean for “the university”? In effect we have moved from the ivory tower to the glass tower. Click here to read more.